You think live streaming offers the same value as on-demand video, don’t you? Well, not quite so.
Enabling you to engage your audience in real-time, live streaming brings immediate gratification, authentic connection, intimacy and excitement that are otherwise unattainable with pre-recorded videos. It empowers consumer interaction which in turn, humanises your brand. Plus, without geographical limitations, you can now connect with audiences beyond Singapore. When it comes to live streaming, the sky’s the limit, really.
That said, it’s clear that this streaming solution is no longer a novelty but a necessity.
However, with elements of unpredictability, live streaming presents its own set of prevailing challenges. Hence, building a robust live streaming ecosystem isn’t as effortless as it seems. Here’s where our professional video production team comes in.